This article explains recent changes to how Swipe One handles email verification, why we made these changes, and what they mean for your email campaigns
1. Overview of Changes
Swipe One is transitioning from automatic email verification to a customer-managed approach for email list hygiene. This change puts you in control of your email verification process while eliminating confusion and improving campaign sending speeds.
What's Changing
No more automatic verification: Swipe One will no longer automatically verify email addresses when contacts are created or when emails are sent.
No blocking based on verification status: Emails will be sent to all contacts regardless of their email verification status.
Customer-driven verification: You maintain control over when and how to verify your email lists.
2. Why We Made This Change
Since launch, Swipe One automatically verified every contact's email address to protect sender reputation. While well-intentioned, this approach created several unexpected challenges:
Email verification services often provide different results for the same email address.
The same email marked as "invalid" by one system would show as "valid" in another.
This discrepancy led to confusion when customers verified their lists externally.
Email verification happened in the background, invisible to users.
Contacts were dropped from campaigns without clear notification.
Large campaigns took longer as bulk verification occurred during sending.
Contacts showed "pending" verification status for extended periods.
Industry Standard Approach
Most leading email platforms make list hygiene the customer's responsibility. This approach provides:
Full transparency over who receives emails.
Flexibility in choosing verification methods.
Direct control over sending decisions.
3. How Email Verification Works Now
Your Options for Email Verification
Option 1: Pre-Verified Lists (Recommended)
Verify your email list using external tools before importing.
Import the clean list into Swipe One.
Update the Email Verification Status during import if needed.
Create segments based on verification status for targeted sending.
Option 2: Trust Your List Sources
If you collect emails through validated forms.
When working with known customer lists.
For emails from established customer relationships.
Important: Email Sending Continues Regardless
All emails will be sent irrespective of verification status.
The Email Verification Status property remains available for filtering.
You decide whether to use verification as a sending criterion.
4. Impact on Your Campaigns
The transition to customer-managed verification brings immediate benefits while placing list hygiene responsibility in your hands.
Benefits you'll experience:
Faster campaign sending - No verification delays during bulk sends, campaigns launch immediately.
Complete transparency - See exactly who receives your emails with no hidden exclusions.
Predictable sending times - No unexpected delays or stuck campaigns.
Full control - You decide your verification strategy and timing.
Reduced confusion - No more mysterious "pending" statuses or dropped contacts.
Your responsibilities:
Maintain list hygiene - Regularly clean your email lists to protect your sender reputation.
Monitor bounce rates - Keep an eye on your Email Health metrics.
Verify new lists - Consider verifying cold or purchased lists before importing.
Use quality sources - Implement proper validation on signup forms.
Segment strategically - Create segments for verified vs. unverified contacts if needed.
5. Why This Change Benefits You
Greater Control and Flexibility
You now have complete control over your verification process. Choose the verification tools that work best for your business, verify only when needed, and align verification timing with your campaign schedule.
Improved Performance
Experience faster campaign sending with no mysterious delays. Your campaigns launch when you want them to, without waiting for background verification processes.
Cost Efficiency
Verify only the contacts you actively send to, rather than every contact in your database. Use your own verification service credits more efficiently.
Industry Alignment
This change aligns Swipe One with industry best practices where senders take responsibility for their list quality, encouraging better email hygiene habits across the board.
Transparency
No more confusion about why certain contacts didn't receive emails. You see exactly what's happening with your campaigns and make informed decisions about your sending strategy.