Rich emails are one of the standout options available in Swipe One's workflow builder, providing an advanced, customizable way to create visually engaging and interactive marketing emails. These emails go beyond simple text, incorporating elements such as dynamic styling, layout structures, and multimedia to better capture your audience's attention and drive action.
Key Features of Rich Emails
Rich emails are tailored for users who want to add a professional touch to their campaigns. The features include:
Dynamic Content Options:
Headings: Use structured heading tags like H1, H2, and H3 for organizing content and improving readability.
Lists: Create bullet or numbered lists to present information succinctly and clearly.
Layout Elements:
Sections: Design distinct content blocks to separate and structure your email. The below snap shot gives the list of options available for the Section.
Two or Three Columns: Introduce multi-column layouts for displaying content side-by-side.
Buttons: Add actionable buttons for call-to-actions (CTAs) like “Learn More” or “Shop Now.”
Interactive Styling:
Text Formatting: Adjust font size, alignment, color, and weight for customized typography.
Background Colors: Personalize the email body and container background colors to align with your brand's palette.
Horizontal Rule and Spacers: Use separators and spacers to improve email flow and organization.
Media Elements:
Images: Enrich your emails by embedding images to visually engage the recipient.
Dynamic Text: Insert placeholders for contact and event properties like name, email, or event details to personalize the communication.
Global Styles Management: The global styles menu (as shown in the screenshot) allows you to:
Adjust the background color of the email body and container.
Control the maximum width of your email layout for responsive design.
Choose the font family and customize its size and weight.
Align text and define default text colors for cohesive branding.
